Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method
- Hair Jr., Joe F., Sarstedt, Marko, Matthews, Lucy M., Ringle, Christian M.
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study
- Matthews, Lucy M., Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M.
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